Promotions and incentives for Marketing Plan

Promotions and incentives for Marketing Plan - Partner with...

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Marketing Plan 4. Marketing Plan : Include information about the following: Marshele: Describe the target customers for your product or service and how you will reach those customers o Target Customers: Howard University Students o Sell in the Howard University Bookstore Sales/Distribution strategy (How will customers become aware of the company, brand, image, and products?) Promotional efforts Chalk boarding/sidewalk chalk murals “Publicity Stunt”: Show someone getting the ConocoPhillips and ComPower logos getting “tattooed” on them in order to receive a free ComPower. Offer temporary tattoos. ComPower shaped cookies/candy Electronic-thon: People stay on their electronic devices as long as they can without the ComPower. The twist is the first one out wins the ComPower!
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Unformatted text preview: Partner with a non-profit organization to promote ComPower. ConocoPhillips presents the ComPower Charity Weekend: Come out and volunteer on Saturday AND Sunday in order to win a ComPower Throw a ComPower release party Send a ComPower to celebrity Howard Alum and get an endorsement. Organize a campus-wide scavenger hunt. (or another location) Each team of (4?) wins ComPowers ComPower week Monday Tattoo stunt and handout temporary tats during the day, session about the ComPower later at night. Tuesday - Electronic-thon. Wednesday Scavenger Hunt. Thursday Caf Night. Friday - release party: give out ComPowers, free with HU ID....
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This note was uploaded on 11/16/2011 for the course MGMT 001 taught by Professor Dates during the Spring '10 term at Howard.

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