MKT 291- A1 Steak Suace Case

MKT 291- A1 Steak Suace Case - Framework for Case Section...

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Framework for Case _______________________________________________ Section __ Group ______ Submitted by _________________________________________________________________________ External Environment Grade Instructor comments Framework Topic Area Data Segmentation People who eat meat People who use steak sauce Steak eaters Target during holiday season Buyer Behavior Buyers want a quality product They want it to taste good They want to recognize the taste Market Industry Food industry Condiment and sauce industry Specific Competition Lawry’s Steak Sauce due to lower pricing Heinz 57 due to lower pricing Economic Environment Product is in restaurants so economy needs to be doing well so people go out to eat Social/Cultural Demographics All classes, but majority are middle and upper class because eating out is expensive and so is steak Legal Political Needs to be approved by the FDA Technological
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This note was uploaded on 11/15/2011 for the course MKT 291 taught by Professor Brandabur during the Fall '08 term at Miami University.

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MKT 291- A1 Steak Suace Case - Framework for Case Section...

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