MKT 291- Executing the Marketing Plan

MKT 291- Executing the Marketing Plan - 70% used on TV,...

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Executing the Marketing Plan Financial/Budget/Revenue Targets Who is Responsible? Milestone Dates Financials a. Break-even analysis b. Sales forecasting Implementation, evaluation, and control Marketing Budget= 300-400 million- total marketing per year
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Unformatted text preview: 70% used on TV, radio, billboard 20% used online (facebook) 10% misc. Main Competitor= Sobe Life 16.5 oz ($1.99), Regular Sobe ($1.89) Lipton Snapple Tea 16 oz ($1.65), All Natural Snapple ($2.09) Stevia=...
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