ITS 201- Exam #2 Book Notes

ITS 201- Exam #2 Book Notes - 10:07:00 Communications...

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ITS 201- Chapter 5 Book Notes 27/02/2011 10:07:00 Chapter 5- Intercultural Relations-  Anthropology for International  Communications Anthropologist= scientists who study human similarities and different call  these differences in belief and behavior culture Culture=      involves the socially mediated human capacity to differentiate, to  categorize the world of experience according to what is important to pay  attention to and what is not, and to assign meanings to the categories created Cultural Anthropology=      comparative study of common sense (set of unstated  assumptions we share with others in our community that we can most rely on  in making sense of the world around us o The problem: different communities have different common senses  that work equally well in each one’s physical and social environments. o A thorough understanding of the international community requires an  ability to learn and deal with intercultural relations: the flows of symbols  across the global landscape, facilitated by transnational migration, new  information technology, and global markets Cultural Misunderstandings in an International Milieu o Ex) Egyptian business problem o Ex) Iran vs. US What is Culture? o To be human is to need to live in a world of meanings o Humans must construct models of how the world works, values that  help them decide what goals are worth pursuing and plans of action to  help them achieve goals o Culture is this learned system of meaning though which people orient  themselves in the world so that they can act in it. It is symbolic, shares,  learned, and adaptive Culture is Symbolic o Human live in a physical world, and they understand and manipulate  that through symbols o Symbol= something that stands for something else to someone in  some respect. Ex) use of words o Signs have no intrinsic or essential relationship to their referent
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o Because we share a common set of understandings about what  symbols mean that we can understand and predict one another’s  actions, and so cooperate as a community Culture is Shared o Culture involves shared understandings of symbols and their meanings  that allow us to communicate, to cooperate, and to predict and  understand one another’s actions o Shared, but not equally distributed among all the peoples of a society  (different shares value for different classes, races, genders, ect) o Shared culture includes knowledge of history and tradition.  Ex) Slavery is part of a shared heritage in the US, but what it  means to people differs according to their social positions o
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