Intro to Entrepreneurship

Intro to Entrepreneurship - Rutgers Business School Intro...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Rutgers Business School Intro to Entrepreneurship Fall 2011 Class: 35899 Section 1 Location: LCB 102 Livingston Campus Wednesday 10:20 – 11:40 Friday 1:40 – 3:00 Instructor Information: Ernest Ruffin, Jr. [email protected] 973-573-2505 Office Hours: 2:00 – 3:00 Weds, 12:00 – 1:00 Fridays Location: to be announced Required Course Materials:Entrepreneurship Eighth Edition, Hardcover By: Robert Hisrich, Michael Peters, Dean Shepherd McGraw-Hill, Irwin Editors ISBN: 978-0-07-353032-1 This course offers a framework for understanding the entrepreneurial process and exposes students to challenges, problems, and issues faced by entrepreneurs who start new businesses. A case study of actual business scenarios is the principal teaching method , supplemented by lectures, business cases, and guest speakers. The guest speakers will be executives who either run their own business or manage a division of a large company. Students should be prepared to ask guest speakers questions about their businesses and how they solved issues that arrive. i.e. Raising capital is an issue for every business owner and its part of the class assignment. Questions around this topic should assist with understanding this topic. Major objectives are for students to learn how to identify and evaluate venture (e.g., business, non-profits, grassroots) opportunities, develop a venture concept, assess and obtain the required resources, and manage its growth. 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Course Framework: Entrepreneurship is the business process of creating a new venture which involves more than problem solving, but securing the required resources to enable the venture to prosper and develop. An entrepreneur must find, evaluate, and develop an opportunity by overcoming the forces that resist the creation of something new. We will draw on your own experiences, interviews, videos of small business managers and the experience of the instructor to explore the following topics: Introduction: Entrepreneurship and the Entrepreneurial Mind-Set (Chapter 1) Entrepreneurial Intentions and corporate (Chapter 2) Entrepreneurial Strategy (Chapter 3) Quiz 1 From Idea To The Opportunity Creativity and the Business Idea (Chapter 4) Identifying and Analyzing Domestic and International Opportunities (Chapter 5) Protecting The Idea and Other Legal Issues (Chapter 6) Quiz 2 From The Opportunity To The Business Plan The Business Plan (Chapter 7) The Marketing Plan (Chapter 8) Organizational Plan (Chapter 9) Quiz 3 Financial Plans (Chapter 10) Funding The Venture Sources of Capital (Chapter 11) Informal Risk Capital, Venture Capital and Going Public (Chapter 12) Quiz 4 Launching, Growing, and Ending The Venture Strategies for Growth (Chapter 13) Accessing Resources for Growth from External Sources (Chapter 14) Succession Planning and Strategies for Harvesting and Ending the Venture (Chapter 15) Quiz 5 2
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/16/2011 for the course ENG 101 taught by Professor Sierra during the Fall '08 term at Rutgers.

Page1 / 8

Intro to Entrepreneurship - Rutgers Business School Intro...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online