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MGT 409 Case Analysis 2 - Cong Hui MGT409-005 Adolph Coors...

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Cong Hui MGT409-005 Adolph Coors case analysis Adolph Coors is a company with a 113-year history. It’s a large company that has many different businesses, includes porcelain, food products, and biotechnology, oil and gas, and health systems. Here I would like to discuss one of its most famous and successful business division, The Brewing Division. The Brewing Division not only has the most significant impact on the whole company, but is also the most profitable one. As Bill Coors said, “the company’s fortunes were tied to brewing”. Coors started the business in Golden, Colorado, 1873 his first brewery. Started from 1930s, Coors began to sell beer in more states. The expansion did make the company more profitable but also brought huge problem, increasing of cost. Marketing is one area that Coors had spent a lot of money. But as we can see in Coors Operating Statements, from 1977 to 1985, neither the sales volume nor net revenue increased significantly. The strategy issue in this case is, how to make the sales more efficient with a high level operating cost.
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