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Unformatted text preview: 2 factors that influence distance estimates in cognitive maps: 1. Rotation heuristic tendency remember things as more vertical or horizontal than they really are Which is farther east: San Diego or Reno? --> vertical Which is farther north: Seattle or Montreal? --> horizontal 2. Alignment heuristic tendency to remember things as more lined up than they really are tendency to line up the United States and Europe Which is farther north: Philadelphia or Rome? Conclusions about Cogntive Maps we store more "regular" representations than what is in the real world this helps us reduce the amount of material stored in memory...
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This note was uploaded on 11/14/2011 for the course PSY PSY2012 taught by Professor Scheff during the Fall '09 term at Broward College.
- Fall '09