{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Classical Conditioning in Everyday Life

Classical Conditioning in Everyday Life - bridges which now...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Classical Conditioning in Everyday Life One of the great things about conditioning is that we can see it all around us. Here are some examples of classical conditioning that you may see: 1. Conditioned Fear & Anxiety - many phobias that people experience are the results of conditioning. For Example - "fear of bridges" - fear of bridges can develop from many different sources. For example, while a child rides in a car over a dilapidated bridge, his father makes jokes about the bridge collapsing and all of them falling into the river below. The father finds this funny and so decides to do it whenever they cross the bridge. Years later, the child has grown up and now is afraid to drive over any bridge. In this case, the fear of one bridge generalized to all
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: bridges which now evoke fear. 2. Advertising - modern advertising strategies evolved from John Watson's use of conditioning. The approach is to link an attractive US with a CS (the product being sold) so the consumer will feel positively toward the product just like they do with the US. US --> CS --> CR/UR attractive person --> car --> pleasant emotional response 3. A Clockwork Orange - No additional information necessary! If you haven't seen this movie or read the book, do it. You will find it very interesting, and a wonderful example of conditioning in action....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern