Incentive Theory

Incentive Theory - Regardless which it is, the idea is that...

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Incentive Theory An incentive may be defined as an external goal that has the capacity to motivate behavior. This does not mean that it will always motivate behavior, only that it can. Now, we get to a situation in which we can see a difference with previous theories: Drive theory acts by an internal state pushing you in a specific direction. However, incentive theory acts when an external stimulus pulls you in a certain direction. This is directly related to Skinner. Here we can see a move away from biological influence toward the environment and its influence on behavior. You attend class not because you were biologically programmed to become a student, but rather, because there is something external that is rewarding to you. Is it the grade you seek? Is it the desire to avoid going into the job market? Is it the desire to obtain a better job with a degree than possible without one?
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Unformatted text preview: Regardless which it is, the idea is that the motivation is something external, not internal. Malsow's Need Hierarchy This Humanistic perspective is a blend of biological and social needs and is a sweeping overview of human motivation. Because Maslow believed that all needs vary in strength, he arranged them in a pyramidal form to indicate which have more strength. The most basic needs (like shelter and food) are vital to daily survival, and are at the bottom, while needs that are less important to staying alive are higher on the pyramid. We may define the Need Hierarchy as - a systematic arrangement of needs according to priority, which assumes that basic needs must be met before less basic needs are aroused. Thus, like stage theories, we must meet one need before we move on to the next....
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This note was uploaded on 11/14/2011 for the course PSY PSY2012 taught by Professor Scheff during the Fall '09 term at Broward College.

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