PERCEPTION Much of our understanding of how and why we perceive things comes from Gestalt Psychology For example - one of the most well known Gestalt principles is the Phi Phenomenon, which is the illusion of movement from presenting stimuli in rapid succession. When you see a cartoon or running Christmas lights, you see movement (although none actually exists) because of this principle. A) Gestalt Principles of Perceptual Organization 1) figure-ground - this is the fundamental way we organize visual perceptions. When we look at an object, we see that object (figure) and the background (ground) on which it sits. For example, when I see a picture of a friend, I see my friends face (figure) and the beautiful Sears brand backdrop behind my friend (ground). 2) simplicity/pragnanz (good form) - we group elements that make a good form. However, the idea of "good form" is a little vague and subjective. Most psychologists think good form is what ever is easiest or most simple. For example, what do you see here: : > )
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