Theoretical Conclusions

Theoretical Conclusions - advertising • Ss had to...

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Theoretical Conclusions: controlled effort to not think of a white bear automatic search for signs of a white bear thought suppression is difficult to do and is time consuming even when thoughts are supressed, they may return to consciousness with minimum prompting, perhaps to the point of obsessive preoccupations Practical Applicatons: suppression of thought may lead to obsessive thinking over time smoking, dieting, obsessive-compulsive disorder Subliminal Perception automatic, unconscious processing of information that has some impact on subsequent behavior searching for sex in ice cubes information exposed for brief periods or among a lot of "noise" so that focused attention cannot process it completely Vokey and Read (1985) tested listeners' ability to identify the meaning of backward statements ("backward masking") each statement fit one of 5 categories: nursery rhymes, Christian, satanic, pornographic, or
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Unformatted text preview: advertising • Ss had to identify the category (chance = 20%) • listeners performed at chance levels (19%) indicated that they had not analyzed the meaning of backward speech and little if any information is analyzed and stored in a way that it can be explicitly recalled or recognized • BUT. .. it may affect our emotional responses despite our inability to explicitly remember the meaning of it • unconsciously perceived stimuli and affective reactions Murphy and Zajonc (1993) • Ss told to rate Chinese ideographs as "good" or "bad" concepts • BUT. .. before each ideograph was presented it was preceded by a face • Ss were presented with smiling faces and scowling faces • in one group, faces were presented for 4 ms (below level of awareness) • in another group, faces were presented for 1000 ms (well above the level of awareness) -- Ss were told to ignore faces...
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This note was uploaded on 11/14/2011 for the course PSY PSY2012 taught by Professor Scheff during the Fall '09 term at Broward College.

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Theoretical Conclusions - advertising • Ss had to...

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