OPM530 Indv Assignment.docx - FACULTY OF BUSINESS AND MANAGEMENT BACHELOR OF BUSINESS ADMINISTRATION(HONS INTERNATIONAL BUSINESS(BA246(BA2462B

OPM530 Indv Assignment.docx - FACULTY OF BUSINESS AND...

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FACULTY OF BUSINESS AND MANAGEMENT BACHELOR OF BUSINESS ADMINISTRATION (HONS) INTERNATIONAL BUSINESS (BA246) (BA2462B) INDIVIDUAL ASSIGNMENT OPM530 ATHEERAH FARHANA BINTI AHMAD FAHARI 2018683208 BA2462B MADAM KHAIRIN NORHASHIDAH BINTI KHALID
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980625085902 1. INTRODUCTION 1.1 Overview of the article/journal or case study. This case study evaluates the product design and revolution of Nintendo around the world. Games are a part of human’s hobby, so Nintendo has their own product design and revolution to gain many gamers to play Nintendo. However, Nintendo has its own ups and downs in the market compete with its competitors such as Sony and Microsoft. Using a case study of Nintendo’s ‘Revolution by Sangbeom Kim, Ian Lamont, Hiroshi Ogasawara, Mansoo Park, Hiroaki Takaoka published in October 18, 2011, the research analyse the better way to attract gamers than through a controller that had a form factor similar to a television (TV) remote control. 1.2 The problem identification or issues discusses in the article/journal or case study. Satoru Iwata the president of Nintendo Corporation (Nintendo) reaction was very sensitive to the gaming industry and existing gaming population. Nintendo was founded in September 23 rd 1889, in Kyoto, Japan. In other words, Nintendo had a long history of video games and success to attract many gamers in the gaming industry. However, Nintendo’s last console, the GameCube, was unable to get sufficient traction after it was launched in 2001. In 2002, GameCube’s sales forecasts
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