A Duke University study examined interest groups use of the Internet and drew the following conclusions: In terms of what interest groups are doing online, it was found that most activity was related to facilitating member-to-group and group-to-member communication. Less emphasis was placed on facilitating member-to-member or member-to-government communication. The latter finding is particularly interesting because the Internet is often touted as being able to revolutionize direct contact between individuals and government; nevertheless, interest groups, for the most part, are not taking advantage of this new capability. Rather, the function of interest group web sites is primarily to efficiently disseminate and collect information relevant to the group. In this respect it seems, all interest groups have acknowledged the Internet's potential to significantly improve their operations. My own experience offers some information that contradicts this last statement in the study. I am an active member of an animal rights organization,
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