Unformatted text preview: of communicating with their members, potential members, and a way to spread their message. Since this is a medium that does not require much money even small organizations can have good Websites. If you compare the Webpages of powerful interest groups like AARP and with those of organizations like PETA, you cannot tell that one is powerful and the other is not. So, in some ways the Internet is a great equalizer, unlike television where only the very rich can advertise. Like candidates interest groups are learning how to make good use of the Net. The most obvious use is to spread their message. It is a way to advertise and explain the issue positions of the group. It is also a way to communicate with members, attract new members, and raise money....
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- Fall '10
- Government, World Wide Web, AARP, issue positions, multi media presentations