This preview shows page 1. Sign up to view the full content.
Unformatted text preview: In the 2000 campaign great strides were made in WebPage design and functions. No presidential candidate would think of conducting a campaign without a strong presence on the Web. Each tried to be more technological than the next. A team of Web design consultants were hired. Candidate sites were usually state-of-the-art, attractive and frequently updated. They contained a great deal of information about the candidates and the issues. In 2000 an effort was made to target voters with specific messages aimed at important issue positions, such as, abortion and gun control. Some campaign observers have labeled this the "stealth campaign" because it often went unnoticed by media observers. It also proved to be a year when record amounts of money would be raised on the Net. For example, John McCain was able to raise several million dollars on the Internet after a strong showing in the New Hampshire primary....
View Full Document
This note was uploaded on 11/14/2011 for the course POS POS2041 taught by Professor Dr.feinman during the Fall '10 term at Broward College.
- Fall '10