2+GlobCultureSt

2+GlobCultureSt - Cultural Environment...

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“Come alive with the Pepsi generation.” “Pepsi brings your ancestors back to  life.” Cultural Environment
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Hai” in Japanese English Translation:  “Yes” What does it mean In Japanese? Hai means the other  person had heard you and  is contemplating a reply.
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Culture n Ways of living. Learned values, ideas, attitudes, and symbols that shape human behavior that are transmitted from generation to generation n Cultures contain subcultures that may have little in common with one another
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Elements of Culture q Language (spoken and silent) q Social Interaction (social interactions among people; nuclear family, extended family; reference groups) q Aesthetics (ideas and perceptions that a culture upholds in terms of beauty and good taste) q Education (a major vehicle for channeling values from one generation to the next) q Religion q Business Institutions
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High and Low Context  Cultures Factors / Dimensions High Context Low Context Less important Is his or her bond
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2+GlobCultureSt - Cultural Environment...

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