9+Marketing+Comminications+st

9+Marketing+Comminications+st - CommunicationsMIX...

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Communications MIX Advertising Personal Selling Sales Promotion Public Relations (PR)
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Challenges of Global Advertising Legal Considerations Legal Considerations Language Limitations Language Limitations Cultural Diversity Cultural Diversity Media Limitations Media Limitations
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Global Advertising and Culture Religion Cultural dimensions Collectivism/individualism Power distance Masculinity/femininity Uncertainty avoidance Long-term/short-term focus Humor Sex
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The Standardization versus Adaptation Debate Merits of Standardization Scale Economies Consistent Image Global Consumer Segments Creative Talent Barriers to Standardization Cultural Differences Advertising Regulations “Not-Invented-Here” (NIH) Syndrome
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Advertising Regulations Vice Products and Pharmaceuticals Comparative Advertising Content of Advertising Message Advertising Toward Children Use of advertising in the local language Strategies to deal with advertising regulations:
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9+Marketing+Comminications+st - CommunicationsMIX...

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