Fall+2011+M412+Class12

Fall+2011+M412+Class12 - M412 Physical Distribution and...

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Unformatted text preview: M412 Physical Distribution and Logistics Management Prof. Mark Frohlich mfrohlic@iupui.edu Office BS 4042 Todays Class Marketing and Sales Careers in the Supply Chain Order Management and Customer Service (Chapter 8) Marketing & Sales Careers in the Supply Chain Supply chains represents all kinds of capacities including factories, trucks, containers, ships, trains, airplanes, pipes, and warehouses Supply chains also involve numerous kinds of services including import/export, customs, leasing, and returns Given their perishability these capacities and services all have to be marketed and sold!!! http://www.youtube.com/watch?v=QW4A4mZdCcg Chapter 7 = How organizations develop forecasts from which plans are created Chapter 8 = The mechanisms to execute such plans How it receives an order How it fills an order How it ships an order In total how it manages an order Introduction to Chapter 8: Order Management and Customer Service Influencing the Order (Pre-order) This is the phase where an organization attempts to change the manner by which its customers place orders Order Execution (Post-order) This occurs when the order is received Chapter 8: Order Management and Customer Service Customer service: Anything that touches the customer....
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This note was uploaded on 11/15/2011 for the course BUS 412 taught by Professor Frohlic during the Spring '11 term at IUPUI.

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Fall+2011+M412+Class12 - M412 Physical Distribution and...

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