Fall+2011+M412+Class3

Fall+2011+M412+Class3 - M412 Physical Distribution and...

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Unformatted text preview: M412 Physical Distribution and Logistics Management Prof. Mark Frohlich mfrohlic@iupui.edu Office BS 4042 Todays Class More on Supply Chain Organizations Chapter 1s Bullwhip Effect Chapter 2 Role of Logistics in Supply Chains Council of Supply Chain Management Professionals ( www.cscmp.org ) American Society of Transportation and Logistics (ASTL) Certified in Transportation and Logistics (CTL) http://www.astl.org/i4a/pages/index.cfm?pageid=1 http://www.astl.org/files/public/Application_BlanketWaiver_CTL.pdf Dear Dr. Frohlich, Thank you for continuing to encourage your students to take advantage of the AST&L CTL Blanket Waiver program. We have recently updated the waiver application form, which can be found here . Please let me know if you have any questions about the waiver program or if you need hard copies of the application mailed to you. Best regards, Elizabeth Elizabeth Early Marketing Manager American Society of Transportation and Logistics 1331 H St., NW Suite 500 Washington, DC 20005 eearly@astl.org www.astl.org 202.580.7270 office Bullwhip Effect in Supply Chains (Mentioned on Pages 10 & 20) Bullwhip or Forrester Effect While customer demand for specific products does not vary much Inventory and back-order levels fluctuate considerably across their supply chain Discovered by Jay Forrester in 1960s http://www.pbs.org/wgbh/aso/databank/bioindex.html http://en.wikipedia.org/wiki/Jay_Wright_Forrester Symptoms of the Bullwhip High customer backlog & high inventory Inventory in wrong place at the wrong time Variability of demand increases with each ordering stage Difficult to identify who causes problems - not necessarily the same as those who suffer Capacity Required Time Real Apparent Shortages Over ordering Demand distortion Safety stock increase Unreliable delivery Bullwhip or Forrester Effect up the Supply Chain Factors that Contribute to the Variability -...
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This note was uploaded on 11/15/2011 for the course BUS-M M412 taught by Professor Holanda during the Spring '11 term at IUPUI.

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Fall+2011+M412+Class3 - M412 Physical Distribution and...

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