Shaping Culture since 2003
Media has been shaping culture for centuries through many sources. Television is, of
course, no exception.
Television has been influential in the shaping of culture since its very start.
In 2003, a show called
was aired, and with the start of this show, a huge fan following.
With viewership nearing 10 million among various episodes, it is no secret that
the rage, once reported by the New York Times as having, “…glamorous locations, beautiful
actors and hip soundtrack…[it] defined new trends for music, fashion, celebrity and, of course,
television…”(Edward, 2007). From the music and clothes, to the attitudes and realistic situations
the characters were often found in, the show was relatable, and thus shaped a society.
Unfortunately, after a 4 year run,
was cancelled and with it many hearts were crushed.
However, that same year, another new show,
was developed and with it, another
huge fan following. Both shows, similar in their make-up, have been very influential in the
media industry. They have shaped teen culture, in specific-through fashion and music, and have
changed the lives of millions.
is a “teen drama” television series that originally aired on the Fox network from
August 5, 2003, to February 22, 2007, running for a total of four completed seasons. The series,
which was created by Josh Schwartz, portrayed the fictional lives of a group of teenagers and
their families residing in Newport Beach in Orange County, California.
broadcast in more than 50 countries worldwide and was one of the most popular new dramas of
It attracted a strong 9.7 million viewers for its first season, but eventually ratings dropped,
and the show was cancelled in 2007 after its fourth season. During its running, it was nominated
for 18 awards and won 14 of those awards, including Favorite Television Drama at the People’s
Choice Awards in 2005(“The OC,” 2007).