Conde Nast Publications

Conde Nast Publications - Conde Nast Publications Kenroy...

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Conde Nast Publications Kenroy Fletcher BUS 330 Kristin Brocklesby April 27, 2009 Conde Nast Publications I work for a magazine company known as Conde Nast Publications Inc. Conde Nast Publications is owned by Advance Publications, Inc. Charles H. Townsend is the CEO of Conde Nast Publications. Condé Nast Publications, owned by Advance Publications, is a leading consumer magazine publisher. Condé Nast Publications publishes one of the most recognizable magazine portfolios in the industry. Condé Nast is the largest privately owned publisher in the
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world . The company publishes fashion magazines Allure and Vogue, and other newsstand favorites like Glamour, GQ, The New Yorker and Vanity Fair. It hosts Web sites through CondeNet unit, including Epicurious and Concierge. The company purchased Ideas Publishing Group in 2002, which was renamed Condé Nast Americas. There are many functional control systems within my organization that causes us to do so well, as well as dysfunctional control systems which results in us losing a few magazines. Condé Nast Publications, Inc. (CNP) was founded with a particular vision to serve various niche markets, and has done so with magazines devoted to many age groups, lifestyles, and appetites. While some have called this strategy pure genius, others have termed it pretentious . Nevertheless, the Condé Nast name stands for high-caliber periodicals devoted to their audiences, be they the cosmopolitan sophisticates who read Vanity Fair, House & Garden, Condé Nast's Traveler, or the New Yorker; the fashionistas who adore Vogue and Glamour; the young women devoted to Teen Vogue, Mademoiselle, Bride's, and Modern Bride; the gentlemen who buy GQ or Wired; or the epicureans who enjoy Bon Appétit and Gourmet. Beautiful, relevant, and sometimes irreverent , Condé Nast Publications has long set the standard for quality and attitude. Bride’s magazine is the world's #1 bridal magazine, reaching more than 5 million readers per issue. Bride’s is recognized as the category leader by every measure of market authority: circulation, single copy sales, audience, affluence, advertising pages, bridal tour events, and editorial authority. For over 65 years, Bride’s has been the country's foremost authority on engagement, weddings and marriage, reporting on new trends and changing attitudes toward weddings and romance, love and marriage. For the engaged reader seeking advice on all the pertinent issues-planning, etiquette, fashion, beauty, fitness, registry, travel, the home and
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relationships-Bride’s is the most complete resource available. Bride’s is published six times a year by The Condé Nast Publications Inc. Conde Nast Publications product pricing strategic is not so much more different from its competitors. The first thing that the company does is to understand and capture the customer value, which is to always make the customer happy even through economical crises. Conde Nast Publications offer discounts on their magazine and even more savings when you subscribe for a
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This note was uploaded on 11/15/2011 for the course SCIENCE 207 taught by Professor Reale during the Fall '11 term at Ashford University.

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Conde Nast Publications - Conde Nast Publications Kenroy...

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