Market Segmentation - one, which also includes financial...

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I’m currently working for a shoe designer, who has recently launched her own shoe business. As a former basketball player and song writer, my knowledge in both the athletic field and the music industry has given me great knowledge as to what I see a lot of people around me are wearing. Most of whom is the younger generation, and they love to wear those sneakers that personify the person or just to have a classical moment. Either way, to have that new fresh feeling is what’s doing it for them. Color is a must, and my job is to make sure that when the consumer buys a pair a shoe it should give them the feeling that it was made specifically for them. Micromarketing would be the best target market segment for the business. Since the business is pretty much new to market industry, it’s important to start off locally for more reasons than just
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Unformatted text preview: one, which also includes financial reasons. Also micromarketing helps us to see what’s going on around us, so we can satisfy the need of the customers. Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations (Kotler & Armstrong, 2008, p. 198). Based on my knowledge, I know that each city and neighborhood has their own way of dressing and if we can keep up with that, then I a lot of doors will be open to grow in the future. I believe in giving the people what they want, you may not get to everybody but capture the majority. Rather than seeing a customer in every individual, micromarketers see the individual in every customer (Kotler & Armstrong, 2008, p. 198)....
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This note was uploaded on 11/15/2011 for the course SCIENCE 207 taught by Professor Reale during the Fall '11 term at Ashford University.

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