RelativeResourceManager1

RelativeResourceManager1 - A Wireless Industry Case Study...

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A Wireless Industry Case Study: Examining Nextel How things looked: 2003 Strategic Announcements: 2004 The Aftermath 8/26/10 ©2009 Victor B. Marshall 1
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8/26/10 ©2009 Victor B. Marshall A Wireless Industry Case Study: Examining Nextel The Context & Questions How things looked: 2003 Strategic Decisions: 2004 The Aftermath 2
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The Context & Questions Today the Wireless Communications Industry in the USA consists primarily of AT&T Mobility, Verizon Wireless, Sprint- Nextel & T-Mobile We’re going to “flash back” to 2003 to examine the industry at that time. As we examine the industry is 2003, be thinking of the following questions: What was happening to the market for “new” customers? Which company had the highest customer satisfaction? Which company had the strongest financial results? Did this translate into a strong, positive outlook for this company? Why, or why not? 8/26/10 3 ©2009 Victor B. Marshall
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8/26/10 ©2009 Victor B. Marshall A Wireless Industry Case Study: Examining Nextel The Context & Questions How things looked: 2003 Strategic Decisions: 2004 The Aftermath 4
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The Wireless Industry 2003 8/26/10 5 ©2009 Victor B. Marshall
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8/26/10 ©2009 Victor B. Marshall U S Wireless Industry: General Environment Economic •General State of the Economy –% unemployment –Per capita income Socio-cultural •Widespread adoption of wireless phones & mobile data •Some substitution of wire-line based services Global •Global adoption of wireless technology •Global standards for wireless technology / global roaming Technological •Evolution / convergence of multiple wireless standards Political / Legal •Limited wireless spectrum •Governmental control over allocation and use Demographic •Population growth •Varying degree of usage by varying demographic groups 6
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8/26/10 ©2009 Victor B. Marshall Competitive Intensity – Approaching Penetration Ceiling Source: Textbook Case & Morgan Stanley 7 Shrinking gap of “new” customers over time that did not yet have Cellular Service – making it harder to “win” new customers and making it more important to “keep” existing customers.
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8/26/10 ©2009 Victor B. Marshall Wireless Technology: Companies Locked Into Different & Incompatible Technology Standards Analog Cellular (Duopoly in 1980’s) Specialized Mobile Radio (FCC in 1984) GSM (Europe) CDMA (Qualcomm) TDMA iDEN with 2-Way Radio (Motorola for Nextel Only) WCDMA cdma2000 Multiple Standards – some with “push to talk” Under Development & Testing… Source: Textbook Case 1G: Voice Only 2G: Voice, Calling Services & Slow Data 2.5G: Increased Data Rates & Voice Capacity 3G: Increased Data for Multi- Media 4G: 50X’s Faster than 3G (2005 to 2011) WCDMA or cdma200 or Leapfrog to 4G?
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