RelativeResourceManager1

RelativeResourceManager1 - A Wireless Industry Case Study:...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
A Wireless Industry Case Study: Examining Nextel How things looked: 2003 Strategic Announcements: 2004 The Aftermath 8/26/10 ©2009 Victor B. Marshall 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
8/26/10 ©2009 Victor B. Marshall A Wireless Industry Case Study: Examining Nextel The Context & Questions How things looked: 2003 Strategic Decisions: 2004 The Aftermath 2
Background image of page 2
The Context & Questions Today the Wireless Communications Industry in the USA consists primarily of AT&T Mobility, Verizon Wireless, Sprint- Nextel & T-Mobile We’re going to “flash back” to 2003 to examine the industry at that time. – As we examine the industry is 2003, be thinking of the following questions: • What was happening to the market for “new” customers? • Which company had the highest customer satisfaction? • Which company had the strongest financial results? • Did this translate into a strong, positive outlook for this company? • Why, or why not? 8/26/10 3 ©2009 Victor B. Marshall
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
8/26/10 ©2009 Victor B. Marshall A Wireless Industry Case Study: Examining Nextel The Context & Questions How things looked: 2003 Strategic Decisions: 2004 The Aftermath 4
Background image of page 4
The Wireless Industry 2003 8/26/10 5 ©2009 Victor B. Marshall
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
8/26/10 ©2009 Victor B. Marshall U S Wireless Industry: General Environment Economic •General State of the Economy –% unemployment –Per capita income Socio-cultural •Widespread adoption of wireless phones & mobile data •Some substitution of wire-line based services Global •Global adoption of wireless technology •Global standards for wireless technology / global roaming Technological •Evolution / convergence of multiple wireless standards Political / Legal •Limited wireless spectrum •Governmental control over allocation and use Demographic •Population growth •Varying degree of usage by varying demographic groups 6
Background image of page 6
8/26/10 ©2009 Victor B. Marshall Competitive Intensity – Approaching Penetration Ceiling Source: Textbook Case & Morgan Stanley 7 Shrinking gap of “new” customers over time that did not yet have Cellular Service – making it harder to “win” new customers and making it more important to “keep” existing customers.
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
©2009 Victor B. Marshall Wireless Technology: Companies Locked Into Different & Incompatible Technology Standards Analog Cellular (Duopoly in 1980’s) Specialized Mobile Radio (FCC in 1984) GSM (Europe) CDMA (Qualcomm) TDMA iDEN with 2-Way Radio (Motorola for Nextel Only) WCDMA cdma2000 Multiple Standards – some with “push to talk” Under Development & Testing… Source: Textbook Case 1G: Voice Only 2G: Voice, Calling Services & Slow Data 2.5G: Increased Data Rates & Voice Capacity 3G: Increased Data for Multi- Media 4G: 50X’s Faster than 3G (2005 to 2011) WCDMA or cdma200 or Leapfrog to 4G? 8
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 30

RelativeResourceManager1 - A Wireless Industry Case Study:...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online