BSBMKG523 Assessment 1.docx - BSBMKG523 Assessment Guide Your Name Your Student ID Assessment Task 1 SCENARIO You are a marketing professional in a

BSBMKG523 Assessment 1.docx - BSBMKG523 Assessment Guide...

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BSBMKG523- Assessment Guide Your Name Your Student ID Assessment Task 1:SCENARIO: You are a marketing professional in a marketing department(within an organisation).You have been asked by your manager to conduct a (1)situation analysis (role play + PowerPoint)the organisation’s marketing activitiesand (2)document a draft integrated marketing plan (draft +final written report)to be circulated among the senior manager. On the basis of this draft plan, youare to develop a (3)marketing brief (draft + final), for the purpose of providing an external agencywith the information it needs to develop creative and plan a campaign that is consistent with themarketing objectives contained within your plan.***First thing to do is CHOOSE A COMPANY/AGENCY. All of the answers here should be based onthe company/agency of your liking. A. Role Play Meeting:i.Role play script covering Marketing professional: Hi, I would like to let you know about campaign of H&MManagement team:Ok, How about of your campaign purpose? of
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*The people involved in the role play should be you (marketing professional) and the senior management team ii. 10- 15 slides from the Marketing Plan. (PowerPoint) B. Draft and final marketing plans: 2 copies: one draft (only bullet points) and one final (in proper writing) I. Purpose statement: The purpose of this study was to explore if the shopping behaviour of H&M customers is different from the behaviour of department store customers when shopping for goods other than clothes. II. SWOT Analysis: III. Definition of the target audience: 1. Analyse media consumption habits for primary and supplementary marketing media among target audiences H&M is a retail fashion brand that has outlets all over the world. They bring affordable fashion to the masses. The brand has an active social media presence on all major networks including
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