3600pp7 - Chapter 7: Survey Research Why Conduct Surveys...

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Chapter 7: Survey Research Why Conduct Surveys Surveys provide an additional methodology Study relationships Multiple methods give greater understanding of behavior Response Set Questions answered the same way Boredom aka “yea-saying” or “nay-saying” Constructing Surveys What’s the purpose? Types of questions 1. Open-ended Are you happy? Why? 2. Closed-ended: Are you happy? Yes No Do you think Jim should be charged with rape? ____ Yes ____ No Why? I think that Jim should not be convicted of rape, because his wife was withholding sex as a means of punishment. I think Jim should have stopped when his wife said no, but I do not think that a husband can be charged with rape” Advantages of open-ended questions 1. Reasoning 2. New discoveries Disadvantages: 1. Harder to code 2. More effort for participants Advantages of closed-ended questions 1. Code and analyze 2. No weird responses 3. Easier on participants Disadvantages: 1. Issue complexity 2. No agreement with choices Wording Questions
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This note was uploaded on 11/16/2011 for the course PSYCH 3600 taught by Professor Whatley during the Fall '11 term at Valdosta State University .

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3600pp7 - Chapter 7: Survey Research Why Conduct Surveys...

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