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Prejudice - Stereotyping Prejudice and Discrimination...

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Stereotyping, Prejudice, and Discrimination Prejudice Negative attitude based on another’s group membership Applied inflexibly Components of Prejudice Affective: negative feelings Cognitive: beliefs about targets Behavioral: treat targets unfairly Expression of Negative Attitudes Segregation Stereotypes Lipmann (1922): Father of stereotypes Fixed way of thinking about someone Social Categorization See members within an outgroup as more alike than they really are Why Does This Happen? 0. Little contact between groups 1. Groups that compete 2. Few members in the outgroup Ingroup vs. Outgroup Affects ability to correctly identify people of other races Own race bias is NOT confined to one racial group and does NOT appear to be related to one’s racial attitudes Why Do Stereotypes Persist? Social Learning (Bandura, 1977) 3. Differentiating between social groups 4. Leads to evaluations of these groups 5. Influence agents play a large role Why Do Stereotypes Survive? 1. Illusory Correlations Belief that two variables are related when they are not
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Positive or negative mood makes people less likely to see such a correlation
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