unit 1 (1).pptx - Social media and digital marketing Unit-1 Bhupinder Singh Virk Assistant Professor University School of Business Chandigarh

unit 1 (1).pptx - Social media and digital marketing Unit-1...

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Social media and digital marketing Unit-1 Bhupinder Singh Virk Assistant Professor University School of Business, Chandigarh University (Pb.) Campus: Gharuan, Mohali
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Course Objective Understand what social media is, the various channels through which it operates, and its role in marketing strategy Use principles of consumer and social psychology to develop social media content and campaigns that engage consumers Draw on knowledge about word-of-mouth marketing to develop effective approaches for propagating ideas, messages, products, and behaviors across social networks Measure the impact of a social media campaign in terms of a specific marketing objective Campus: Gharuan, Mohali
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Introduction The internet is an excellent channel for promoting your business to potential clients anywhere, anytime. All they need is your website address, whether from a business card, an advert, letterhead, email or search engines. The Internet has enabled entirely new forms of social interaction, activities, and organizing, thanks to its basic features such as widespread usability and access. Campus: Gharuan, Mohali
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Campus: Gharuan, Mohali
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A Conversation Between.. Campus: Gharuan, Mohali
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And This Conversation is.. Campus: Gharuan, Mohali
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SMM is not always easy Campus: Gharuan, Mohali We Need a Strategy
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Definition Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built- in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists , bloggers , and the general public
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Why social media? . Campus: Gharuan, Mohali It’s about people Conversations of the Marketplace Voices of the People >50% of social network users are connected to brands . Impacts to Google Results Different than Broadcast Marketing 91% say consumer reviews are the #1 aid to buying decisions 87% trust a friend’s recommendation over critic’s review 3 times more likely to trust peer opinions over advertising for purchasing decisions 1 word-of-mouth conversation has impact of 200 TV ads The Trust factor
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Social media is integrated to overall marketing activities Campus: Gharuan, Mohali 4) Brand Extension Web Advertising Contextual Advertising Sponsorship and /Cross branding/Affiliate 5) Emerging Mediums tie with the Internet Internet TV (IPTV) Mobile Content Online Massive Multi Player Games, Console Games 1) Corporate Domain Corporate Site Portal Strategy Microsites for Segmentation Interactive Web Marketing Intranet/Extranet Regionalization 2) Search Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) 3) Out Bound and Syndicated Web Marketing Email Marketing Invasive Marketing Syndicated Content and RSS
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How to use social media Campus: Gharuan, Mohali
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Social media in relation to SEO and SEM Campus: Gharuan, Mohali
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Social media takes time .
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