Social_Cognition

Social_Cognition - Social Cognition Social Cognition The...

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Social Cognition Social Cognition The process by which people think about and make sense of people 0. Making those split-second decisions about people and how people understand a social situation Thinking about Objects vs. People: Similarities Cognitive misers We try to think as little as possible Snap judgments Intelligent, skillful, industrious, cold, determined, practical and cautious Intelligent, skillful, industrious, warm, determined, practical, and cautious 2 Schools of Cognitive Thought Weighted Averaging Model (WAM) Gestalt Model or Summation Model (GM) WAM suggests that personality descriptors are additive Gestalt Model or Summation Model (GM) GM suggests that personality descriptors are averaged Stacey Kim Trait Intelligent +9 +9 Humorous +9 +9 Practical +6 +0 Hard-working +6 +0 Overall Evaluation: Additive +30 +18 Averaging +7.5 +9.0 Traits Influencing Judgments Traits are enduring dispositions to respond of one's environment in particular ways Central Traits
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Kelley (1950): Mr. Warm vs Mr. Cold 1. Students evaluated a “guest speaker” after 20-min lecture Average Eval. (1 = pos.)
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Social_Cognition - Social Cognition Social Cognition The...

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