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RealWorldCh03-lecture - The Real World AN INTRODUCTION TO...

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The Real World 2 nd Edition AN INTRODUCTION TO SOCIOLOGY Kerry Ferris and Jill Stein Chapter 3 Studying Social Life: Sociological Research Methods
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Overview of Research Methods Quantitative Research: translates the social world into numbers which can be studied mathematically Qualitative Research: Uses non-numerical data like texts, interviews, photos and recordings to help understand social life
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