BISM%20Chikz%20Presentation_Example_PPT

BISM%20Chikz%20Presentation_Example_PPT - with matching...

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Website & Information Systems for a Competitive Advantage By: BISM Chikz vs
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Chick-fil-A 65 years in quick food industry pioneering the chicken sandwich Over 40 years of positive sale growth Licensing program 1992 Famous for their Cow campaign 1995 Website debut 1998 1500 locations WinShape Foundation and various sponsorships
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Zaxby’s Childhood pals Zach Mcleroy and Tony Townley dreamed up Zaxby’s while playing b-ball 20 years in the business Particularly located in the Southeast region 500 locations Website debut 2000 This local chicken joint offers a sporty and all-American experience Sponsorship or foundation focus?
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Website  comparison Enticing colors with a crisp layout Clear and easy to navigate Personable approach with “Share your Story” campaign Easy access to SN Online ordering available Provides Menu, Nutrition facts, and Meal calculator Layout straightforward
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Unformatted text preview: with matching logo color • Easy access tabs but small fonts • Slide show of current promotions appealing • Easy access to SN but not as visible • Menu and Nutritional facts and meal calculator also Social Networking • Too many SN outlets • Should focus on the top 3 284,315 FB likes 3,810,690 FB likes 469,281 Cows FB likes • Focused on top 2 SN outlet Suggestions for Improvement • Invest more on Website and Social Media instead of paid celebrities for TV and radio commercials:-Contract with an Interactive Technology focused marketing company-or hire Web developer to revamp website-and/or hire Social Media manager Utilization of Information Systems for a Competitive Advantage • Chik-fil-A utilizes the following:-Email-Text-Leveraging digital • Contracts with other marketing companies to manage their email, website, and social media...
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This note was uploaded on 11/17/2011 for the course IS 3100 taught by Professor Jamesrhea during the Fall '11 term at Kennesaw.

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BISM%20Chikz%20Presentation_Example_PPT - with matching...

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