Chapter+14+Neo+Behaviorism+-+other+behavioral+psychologies

Chapter+14+Neo+Behaviorism+-+other+behavioral+psychologies...

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Recap: behaviorism Pavlov and the Russian Objective Psychologists Thorndike Watson 1 11/18/11 Neo Behaviorism and  behaviorists
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Watson found business success and continued writing 1921 hired by J. Walter Thompson advertising agency  (as a temp) to research the boot market Titchener was the only psychologist willing to  recommend him for permanent employment Hired at $10K year; by 1924 was vice-president;  essentially invented marketing research 2 Where we stopped 11/18/11 Neo Behaviorism and  behaviorists
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With his wife, Watson wrote the first best-seller child care book The Psychological Care of the Infant and Child 1928 “… never hug and kiss them.  Never let them sit  on your lap… remember that mother love is a  dangerous instrument… which may inflict a never  healing wound…” 3 11/18/11 Neo Behaviorism and  behaviorists
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Watson’s influence Mind-body problem: Watson shifted from  epiphenomenalism to denying that consciousness  existed Emphasis on observable behavior as the subject of  psychology was greatly strengthened 4 11/18/11 Neo Behaviorism and  behaviorists
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Thorndike’s influence The importance of learning in behavior of all higher  species Objective study of conditions that promote learning 5 11/18/11 Neo Behaviorism and  behaviorists
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Other behaviorists and Neo-behaviorism Meyer McDougall Holt Lashley Hull Tolman Skinner 6 11/18/11 Neo Behaviorism and  behaviorists
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Behaviorism developed after Thorndike and Watson Learning research formed the foundation of behavioral  research and theory. Behaviorists emphasized precision and clarity of terms and  concepts. They employed an operationalist approach. They preferred operational definitions.
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This note was uploaded on 11/17/2011 for the course PSYCHOLOGY 830:470 taught by Professor Ingate during the Spring '11 term at Rutgers.

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Chapter+14+Neo+Behaviorism+-+other+behavioral+psychologies...

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