H2+-+Defining+Popular+Culture+and+Cultural+Commodities

H2+-+Defining+Popular+Culture+and+Cultural+Commodities -...

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Communication and popular culture Defining Popular
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Overview Learn about culture and associated nomenclature Try and define popular culture Develop some examples
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Culture A general process of intellectual, spiritual and aesthetic development. A particular way of life (whether of a people, a period or a group). The works and practices of intellectual and especially artistic activity.
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Texts Tangible artifacts created by culture that serve as a site of struggle. Books, movies, television shows, music, art etc… A text that is to be made into popular culture must contain both the forces of domination (hegemony) and opportunities to speak against them (resistance).
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Ideology A systematic body of ideas articulated by a particular group of people. A certain masking, distortion, or concealment. Some texts produce a “false consciousness” The way a text presents a particular image of the world.
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Hegemony The way in which dominant groups in society through a process of intellectual and moral leadership seek to win the consent of subordinate groups in society.
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Semiotics Communication allows us to assign meaning to objects with no intrinsic value. In the same way, we assign different meanings to cultural texts and commodities than intended to create popular culture. Capitalism gives us “goods to speak with” (Fiske)
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Assigned Meaning Fiske – Popular culture is what people make from the products of the culture industries – mass culture is the repertoire, popular culture is what people actively make from it, actually do with the commoditized practices they consume.
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How Can We Define Popular Culture? Popular Well liked by many people Inferior kinds of work Work deliberately setting out to win favor with the people Culture actually made by the people for themselves
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Are These Too Obvious? Popular culture is simply culture that is
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This note was uploaded on 11/17/2011 for the course COMMUNICAT 130 taught by Professor Gelles during the Fall '11 term at Rutgers.

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H2+-+Defining+Popular+Culture+and+Cultural+Commodities -...

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