Case Analysis Report-Revisions (Devin Reed)

Case Analysis Report-Revisions (Devin Reed) - 767 Fifth...

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767 Fifth Ave. New York City, NY 10153 ▪ consulting@brighthorizon.com ▪ (212) 336-1440
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November 28, 2011 Mr. Reed Hastings, CEO Netflix, Inc. 100 Winchester Circle Los Gatos, CA 95032 REPORT ON Netflix, Inc. COSTUMER COMPLAINTS ; PROPOSED POSSIBLE SOLUTIONS Here is the requested complete report and evaluation of Netflix, Inc. and the issues regarding a various number of different areas of consumer complaints involving your customers . This information was gathered and compiled by the Bright Horizon Consulting’s best team T eam of highly qualified educated professionals. The report includes data obtained through costumer reviews and complaints, team data analysis, and sources containing information related to the enhancement of business potential and opportunities. The information found in our report addresses important items of business in regard s to customer and consumer satisfaction. The Bright Horizon Team hopes that this our detailed report opens doors to improvement , and also that our recommendations will provide valuable insight and
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strategies that provide additional value to impact s the Netflix ,Inc. bran d . affiliation with a positive outcome. If any questions or concerns arise come about from this report, please do not hesitate to call me personally , or any of our representatives here are Horizon . Matthew Franci s Team Leader, Bright Horizon Consulting BRIGHT HORIZON TEAM
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Netflix Prepared By
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Table of Contents Executive Summary………………………………………………………………………………iii Description of the Problem………………………………………………………………………. .1 Background of the Study………………………………………………………………………….1 Research Methods Used Methodology of Complaint Analysis ……………………………………………………………. ..1 Analysis of Complaints……………………………………………………………………………2 Pricing ……………………………………………………………………………………. .2 Product Quality ……………………………………………………………………………2 Customer Service ………………………………………………………………………….3 Conclusion………………………………………………………………………………………. ..4 Recommendations…………………………………………………………………………………5 Appendix A………………………………………………………………………………………. .7
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Executive Summary Findings *We may want to simplify the Executive Summary section to follow the format found on pages 119 & 128 of the book. Basically this includes a “Problem and Purpose”, “Conclusions” and “Recommendations” section. I found it quite helpful to see the formatting that the examples in the book offer. Bright Horizons has collected data from
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Case Analysis Report-Revisions (Devin Reed) - 767 Fifth...

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