Unformatted text preview: We believe that the recommendations found in this report will not only strengthen the company infrastructure and reputation, but will also add value for the consumer. (Methodology) The research process began with a brainstorming session by the Bright Horizon team members to determine which method of complaint sampling would be the most effective. Rather than gather complaints from a single website, several reputable consumer feedback websites were used to encompass a more extensive variety of complaints (see Appendix A). The team members then categorized the complaints by topic, which further revealed trends and subtopics within the complaint categories. Each team member was assigned a specific category of complaints to analyze, based on their personal qualifications and expertise. An analysis of their finding can be found on pages ???-??? of this report....
View Full Document
- Winter '08
- Blockbuster Inc., original project proposal, Digital Entertainment Industry, propose specific solutions