No Logo - No Logo 1. What did the new polotical movement...

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No Logo 1. What did the new polotical movement identified by Klien in the mid 1990s take issue with? Growing power of multinational corporations 2. What fundamental shift in marketing though is reflected by “lifestyle branding”? If companies wanted to be successful the true product was not the product but a lifestyle 3. What does this fundamental shift explain? -assualt on public sphere -new marketing -less choice -diminishining quality of work No Space 4. What was the function of the first brands? To associate name and commoness so people can form “personal relationshops” 5. What does Klein mean by”brand tribes” Follow brands like following a rock star, Stick to 1 brand 6. What idea did coke sell in the 60s? Peace and love 7. What did Disney sell? The american dream 8. What does Nike sell? Pure athletic ability 9. How does new marketing approach differ form the old one? Old- creating associations New- find out where brand idea lives and merge with it 10. What is distinctive about this town Celebration?
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No Logo - No Logo 1. What did the new polotical movement...

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