comm 121 study guide

comm 121 study guide - Comm 121(Spring 2010 Exam 1 Study...

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Comm 121 (Spring 2010) Exam 1 Study Guide Key developments in media history (printing press, etc.) o Printing press allowed for mass distribution Bible Newspapers in the 1700s More widespread literacy o Newspapers Penny press for the common man o Practical photography o Edison’s phonograph Reproduce sound o Motion pictures in late 1800s Silent but visual movement o Radio KDKA in 1920 o Electronic evolution Television First commercial broadcast in 1941 1949 US network TV begins o Internet World wide web in 1990 Media saturation o Media is everywhere, using media all the time, multiple forms of media at once Media and socialization o Process whereby we learn and internalize the values, norms and beliefs of our culture and in doing so we develop as sense of self Media spectacles o What we can and cannot see because of the lack of diversity in the media and what they want us to be exposed to The Linear and Cultural Approaches to understanding media o Limitations of Linear Doesn’t account for multiple interactive forces Individualistic Doesn’t account for differential responses Doesn’t account for long term and subtle influence History and context? o Cultural Approach Importance of storytelling Global cultural environment Addresses questions of power Media is a cultural environment 1
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Albert Bandura’s experiments o Bobo doll experiment (1961) Social Learning Theory o Learn how to interact based on model’s seen around us o Corralation does not always mean causation o But exposure to violence in media can affect kids and lead to aggressive behavoir Bill McKibben’s “self-experiment” ( The Age of Missing Information ) o Author goes 24 hrs with no media, as well as 24 hrs of television on as many channels as possible o Electronic Media has become an environment of its own Now a place that we live TV became central to people and media TV is a ceaseless wave of information o Disconnection from physical world o Disconnection from nature Gives distorted image of nature and natural world Real nature is dull in comparison o Disconnection from the past o Disconnection from understanding long term processes Flood of information does not actually help us Information is not the same thing as understanding o Disconnection from comtemplation Sociological approach to media o Ex. Picking a college Make decisions based on what we know through media o Looking glass self Also do and think of what other people perceive of you Seeing the individual through society -“Private troubles” and “public issues” o -You cannot understand why an individual chooses to do something or how they react to a situation without first taking the society that they live in into account Media and the Civil Rights Movement o Affecting viewings and reading audiences
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comm 121 study guide - Comm 121(Spring 2010 Exam 1 Study...

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