01.Intro

01.Intro - Welcome! BUS M 241 Marketing Management...

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BUS M 241 Marketing Management Welcome! Professor Michael Swenson
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TA’s for the Class Sabrina Beck brinabeck@gmail.com Kevin Grossarth kevin.grossarth@gmail.com
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Deep Thoughts on Marketing “We all live by selling something.” Robert Lewis Stevenson
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“Marketing isn’t somebody’s responsibility; marketing is everybody’s responsibility.” Jack Welch Deep Thoughts on Marketing
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“Any business enterprise has only two basic functions: marketing and innovation, all else is detail.” Peter Drucker Deep Thoughts on Marketing
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“Marketing transcends product and service; marketing reaches the human heart.” Michael Swenson Deep Thoughts on Marketing
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Warning!
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Marketing is Powerful It can be used for good it can be used for evil. and
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“...in the consequence of evils and designs which do and will exist in the hearts of conspiring men in the last days, I have warned you, and forewarn you. ..” Scriptures Doctrine and Covenants 89:4 Deep Thoughts on Marketing
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Marketing can be used for good.
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Marketing can be used for evil. . . . Consumer Debt Pornography Alcohol Tobacco Gambling
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1. Learn and understand fundamental components and tools of marketing and how each relates to creating and sustaining value for customers. 2. Focus on marketing strategy: (1) select the appropriate target markets, (2) specify the marketing mix, (3) attract and retain customers. 3. Explore marketing concepts and tools in the context
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This note was uploaded on 11/17/2011 for the course BUS M 241 taught by Professor Swenson,j during the Fall '11 term at BYU.

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01.Intro - Welcome! BUS M 241 Marketing Management...

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