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07.Market Segmentation

07.Market Segmentation - Market Segmentation Exam Dates and...

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Market Segmentation
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Exam Dates and Review Sessions Exam 1 October 5 October 6 October 7 October 8, late fee Exam 2 November 2 November 3 November 4 November 5, late fee Final Exam Finals week Review Session October 4 7:00 p.m. 151 TNRB Review Session November 1 7:00 p.m. 151 TNRB Review Session December 8 9:00 a.m. 151 TNRB
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Objective Explore and understand the basic building blocks of marketing strategy and how each relates to creating value for customers. creating value for customers. Attracting and keeping the right customers Profitability
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Marketing Creates Value Marketing creates value for the firm’s chosen customers. If there is no value, customers leave. Without customers, companies fail. Value is created by meeting customer’s functional and emotional needs.
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The Marketing Strategy Process Customers Company Competitors Target Market Selection Positioning Market Segmentation Product Place Promotion Price Customer Retention Customer Acquisition Profits Create Value Capture Value Sustain Value The Marketing Mix Context Who could we exchange with?
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The Marketing Strategy Process Customers Company Competitors Target Market Selection Positioning Market Segmentation Product Place Promotion Price Customer Retention Customer Acquisition Profits Create Value Capture Value Sustain Value The Marketing Mix Context Who should we exchange with?
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The Marketing Strategy Process Customers Company Competitors Target Market
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