This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Person-Situation Segmentation Matrix Situati on Person 3. Create a unique selling proposition (USP) for the product/service by completing the following: For __________________________________________________________________________ [target market], the ______________________________________________________________ [name of product/service] is __________________________________________________________ [single most important claim] among all _____________________________________________________________________ [competitive frame] because _______________________________________________________ [single most important support]...
View Full Document
This note was uploaded on 11/17/2011 for the course BUS M 241 taught by Professor Swenson,j during the Fall '11 term at BYU.
- Fall '11