Assignment 3.Promotion

Assignment 3.Promotion - For page 1, please include the...

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Assignment #3: Promotion—Advertising Effectiveness For this assignment, please do the following: 1. Select two print advertisements—an effective ad and an ineffective ad (see 5 below) 2. Identify the source—name of magazine, website, catalog, etc. 3. Identify the target market—person and usage situation 4. Identify the objective(s)—cognitive, affective, behavioral 5. Evaluate the potential effectiveness of each ad using the following criteria: a. Recall—Is the product obvious? Is the company obvious? b. Persuasion—Is the key benefit obvious? Deliverables: Please submit two pages, stapled together:
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Unformatted text preview: For page 1, please include the following: 1. Copy of the effective print ad 2. Source 3. Brief description of the target market for the ad 4. Brief description of the objective(s) for the ad 5. Evaluation of the ad using recall and persuasion criteria For page 2, please include the following: 1. Copy of the ineffective print ad 2. Source 3. Brief description of the target market for the ad 4. Brief description of the objective(s) for the ad 5. Evaluation of the ad using recall and persuasion criteria...
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