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Apple - failed to impress the buying public Desktop sales...

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Darrin Wright November 16, 2011 Business Week Apple's Mac Pro May Be Fading Away The Mac Pro has long remained a professional tool in an otherwise consumer-focused line of Apple computers. With a very noticeable higher starting price tag than the iMac and a wide range of upgrade options that most Apple products lack, it makes sense that a report (via AppleInsider) claimed the Mac Pro might soon be out of style. Would Apple really close the door on its most muscular and expandable Mac model? Some reasons Apple executives themselves gave for considering shelving the Pro. Reportedly, the sales of these expensive computers have decreased to the point where making them isn’t as profitable for Apple as it once was. Apple has never been particularly sentimental about keeping a computer around when it isn’t profitable; consider the fate of the G4 Cube, for example, which was introduced to the world in July 2000 and discontinued a year later after it
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Unformatted text preview: failed to impress the buying public. Desktop sales in general have been flagging, with notebooks and tablets picking up the slack. Apple has been cited as bucking the downward trend in desktop sales, but the Mac Pro isn’t the computer whose sales we hear broken out during conference calls or at Apple special events. That honor is reserved for the iMac, Apple’s all-in-one that proves there’s still a market for affordable, sleek, desktop computers. The reason the Mac Pro doesn’t get a shout-out during Apple’s events is probably because Apple has nothing to crow about. If there’s good reason to talk about how well a product is selling, Apple usually isn’t shy about doing so. Apple may also be able to serve demand for added expandability by using Thunderbolt technology—a further point reportedly raised in discussion among Apple execs....
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