Brand in VN - Last update 15/12/2010 09:00:00 AM (GMT+7)...

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Last update 15/12/2010 09:00:00 AM (GMT+7) Vietnamese businesses still don’t pay sufficient attention to branding VietNamNet Bridge – Vietnamese businessmen still do not pay much attention to popularizing their brands in the world. This explains why to date, Vietnam still has not had any internationally recongnised brand names, according to Dr. Phan An from the Marketing and Management Institute VMI. Brands not the same as advertising To date, many Vietnamese enterprises still have been following the traditional way in doing business. They have been mostly spending money on tangible assets, such as factories, land and workshops. Meanwhile, intangible assets such as intellectual property, technology and product ownership, and brands do not receive appropriate attention. That explains why the value of intangible assets just counts for less than 20 percent of the total value of enterprises’ assets. This is also true for the enterprises listed in VNR500, the list of top 500 Vietnamese enterprises. However, in the context of global economic integration, when the stiff competition has led to the
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This note was uploaded on 11/16/2011 for the course ECON 101 taught by Professor Tom during the Spring '11 term at FH Joanneum.

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Brand in VN - Last update 15/12/2010 09:00:00 AM (GMT+7)...

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