Presentation1 - Group 7: Outline Introduction 1 2 Questions...

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Unformatted text preview: Group 7: Outline Introduction 1 2 Questions 3 Conclusion Introduction « 3 Questions 1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness? « 4 Questions • Bargaining power of Buyers Ø Has huge market size, both globally and locally Ø Ensure democracy on the web ranks attracting both large and small companies • Bargaining power of Suppliers Ø Provide credible advertising system benefits Ø Collect and store users’ information for further selling or analyzing purpose « 5 Questions • Threat of Substitutes Ø Traditional information search such as TV, phonebooks, maps, etc. Ø New possible search engine of competitors in IT industry • Threat of new entrants Ø Google – reputation, data on web users’ information, other applications such as Google maps and book search in diversifying languages. Create valuable know-how and licenses • Rivalry among existing competitors . Ø strong and ongoing in this industry « 6 Questions « 7 Questions « 8 • Third most-visited internet destination in 2010. • Partnerships with 20 mobile companies in the US and Europe Yahoo • Latest-generation search engine of Microsoft • 12% online searches in 2010 Bing • Chinese search provider operating locally • 64% of Internet searches in China (2009) Baidu Questions 2. How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years? « 9 Questions • The changing in the search industry:-Development of semantic search technology- Expansion of Internet capabilities on wireless devices: smart phone and TV-Migration of software applications from local computers to the Internet « 10 Questions • Force seem most likely to bring about major change to the industry: Threat of substitute products and new entrants:-Microsoft (and its subsidiary company Yahoo!) definitely has Microsoft (and its subsidiary company Yahoo!...
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This note was uploaded on 11/16/2011 for the course ECON 101 taught by Professor Peter during the Spring '11 term at FH Wiener Neustadt.

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Presentation1 - Group 7: Outline Introduction 1 2 Questions...

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