80711 - FLORIDA GULF COAST UNIVERSITY Lutgert College of...

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FLORIDA GULF COAST UNIVERSITY Lutgert College of Business Department of Management GEB 4890 BUSINESS STRATEGY CRN 80711 Fall 2010 August 23-Dec 6, 2010 Thursday 6:30-9:15pm LH 1204 DR. ARTHUR J. RUBENS Associate Professor Department of Management
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GEB 4890 – Business Strategy Dr. Arthur Rubens Page 2 Fall 2010 SYLLABUS FACULTY Instructor: Dr. Arthur J. Rubens Contact Infor: Room: LCOB, Room 3310 Phone: 590-7840 Fax: 590-7367 E-mail: arubens@fgcu.edu Office Hours : Thursday: 4:00-6:30 and by appointment Dr. ARTHUR J. RUBENS is an Associate Professor of Management in Lutgert College of Business and founding faculty of Florida Gulf Coast University in Fort Myers, FL. He currently teaches in the B.S., MBA, EMBA, and international programs at FGCU. Prior to Dr. Rubens current appointment, he held joint faculty and administrative position as the Director of Sponsored Projects and Programs in the College of Business, Center for Leadership and Innovation. In addition, he was the founding Chair of the Public Administration Department at FGCU. Dr. Rubens primary areas of teaching, consulting, and specialization are leadership, quality management, entrepreneurship, organizational behavior, health administration, and research assessment. Dr. Rubens received his doctorate from the University of Pittsburgh and has Master Degrees in Public Administration and Health Science. Dr. Rubens has over 25 years professional experience in the management field as a manager, educator, researcher, entrepreneur, and consultant which includes management and executive professional development training and organizational consulting for private, public and non-profit entities. Dr. Rubens is an active researcher and has authored and co-authored numerous publications in business, economic development, and the health field. He has taught students from all over the world, having most recently taught in Europe and China. Dr. Rubens was born in Canada and lived for several years in Europe. He has traveled extensively throughout Europe, the Middle East, Africa, and Asia. He has lived in Southwest Florida since 1997 and has two students in Florida Universities.
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GEB 4890 – Business Strategy Dr. Arthur Rubens Page 3 COURSE DESCRIPTION This capstone course focuses on the process of strategic management in organizations. This involves the evaluation of the organization’s situation, analysis and selection of strategic alternatives, and implementation and evaluation of the strategic plan. The course develops the student’s ability to work within a team (comprised of various business majors), as well as oral, written, and analytical skills. The course presents conceptual information through readings, lectures, a business game simulation, team presentations, and other class activities. The analysis of case studies of actual business situations including international, nonprofit, manufacturing, and service industries will serve as a means of applying the course concepts and develop the
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80711 - FLORIDA GULF COAST UNIVERSITY Lutgert College of...

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