StrategyFormulation-GenericStrategies

StrategyFormulation-GenericStrategies - Strategy...

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Strategy Formulation Generic Strategies
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Internal Analysis Competitive Advantage Competitive Advantage
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Why Do An Internal Analysis? To Determine Strengths & Weaknesses
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Seven Key Internal Forces Seven Key Internal Forces Management Management Marketing Marketing Information Systems Information Systems Finance/Accounting Finance/Accounting Research & Development Research & Development Purchasing Purchasing Manufacturing Manufacturing
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Introduction Why do firms in the same industry pursuing the same strategies vary by performance? Ebay versus Ubid Walmart versus Kmart Best Buy versus Radio Shack Often the top performing firm(s) possesses a Competitive Advantage over its rivals
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What is Competitive Advantage? Set of resources or capabilities that allows firms to consistently outperform their rivals.
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Valuabl e? Rare ? Costly to Imitate ? Non- Substitutabl e ? Competitive Consequen ce Performance Implications No No No No Yes No No Yes/no Yes Yes No Yes/no Yes Yes Yes Yes A Test of Competitive Advantage Competitive Disadvantage Below average returns Competitive Parity Average Returns Temporary Competitive Advantage Average to Above average Sustainable Competitive Advantage Above average returns
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Valuabl e? Rare ? Costly to Imitate ? Non- Substitutabl e ? Competitive Consequen ce Performance Implications No No No No Yes No No Yes/no Yes Yes No Yes/no Yes Yes Yes Yes A Test of Competitive Advantage Competitive Disadvantage Below average returns Competitive Parity Average Returns Temporary Competitive Advantage Average to Above average Sustainable Competitive Advantage Above average returns
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Valuabl e? Rare ? Costly to Imitate ? Non- Substitutabl e ? Competitive Consequen ce Performance Implications No No No No Yes No No Yes/no Yes Yes No Yes/no Yes Yes Yes Yes A Test of Competitive Advantage Competitive Disadvantage Below average returns Competitive Parity Average Returns Temporary Competitive Advantage Average to Above average Sustainable Competitive Advantage Above average returns
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Valuabl e? Rare ? Costly to Imitate ? Non- Substitutabl e ? Competitive Consequen ce Performance Implications No No No No Yes No No Yes/no Yes Yes No Yes/no Yes Yes Yes Yes A Test of Competitive Advantage Competitive Disadvantage Below average returns Competitive Parity Average Returns Temporary Competitive Advantage Average to Above average Sustainable Competitive Advantage Above average returns
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For Long Run Profits You must sustain the competitive advantage
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Barriers & Long Run
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This note was uploaded on 11/16/2011 for the course ECON 101 taught by Professor Peter during the Spring '11 term at FH Wiener Neustadt.

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StrategyFormulation-GenericStrategies - Strategy...

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