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Unformatted text preview: A Console In Every Home Robert McGill BA 181 Foundations of Marketing 12 March 2011 A Console In Every Home 1. Imagine that you are charged with designing a successor to the Wii. Briefly describe the new-product strategy you might use. I would continue to use the Price Based product strategy that Nintendo has already successfully utilized. By utilizing a Cost-plus pricing product strategy, and setting the profit margin to the lowest margin sustainable, as they have with the Wii, my product would build off of the Wii’s popularity and continue to dominate the video game market. 2. How might the diffusion process differ between the Wii and its competitors? The diffusion process between the Wii and its competitors differs due to the difference in time it took the Wii to gain popularity among consumers. While the Wii’s competitors had years of market exposure and were gain popularity among consumers....
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- Spring '11
- Wii, Video game console, Keller Williams, Robert McGill