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Unformatted text preview: the wholesaler. 3. Obviously the conflict between Viacom and Time Warner has strained their relationship. If you were in charge of one of these companies, what steps would you take to improve their channel relationships? I would attempt to negotiate a solution that was beneficial to both parties. I would determine the maximum increase in price that could be paid to Viacom without infringing upon the overall profitability of selling their programming while, at the same time, not passing the cost on to the consumer....
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- Spring '11
- English-language films, American films, Time Warner, Viacom, Robert McGill