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Unformatted text preview: Ethics in advertising is a whole paper in itself. If you take a hard-line approach, no advertising is ethical. It all plays up the positive attributes of the product and ignores, down plays, or outright lies about the negative aspects. I don’t think that Burger King has done anything that every other company hasn’t done. So I would have to say that yes, Burger King’s advertising is no more unethical than anyone elses. 2. How did Burger King manage the negative publicity it received over the content of its Coq Roq Web site? Burger King did exactly what Shaggy, President Clinton, Janet Jackson, Oral Roberts, and Jim Bakker did…they lied! Blaming what was an obvious tactic to use sex to sell their product on a programming glitch. They employed the old maxim, “It’s easier to get forgiveness than permission”....
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- Spring '11
- BURGER KING, 1962 births, Robert McGill