Having it their Way for a Change

Having it their Way for a Change - Ethics in advertising is...

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Having it their Way for a Change Robert McGill BA 181 Foundations of Marketing 12 March 2011 Having it their Way for a Change
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1. What do you think of Burger King’s advertising tactics? Is it OK to attract new customers while  alienating others? Is Burger King’s advertising ethical? Explain. Burger King’s advertising tactics are outstanding!  They have used the proper amount of shock and  humor to re-engage the American consumer’s flighty attention.  I don’t think that Burger King’s  advertising is responsible for the alienating of some people.  Some people in this world are only happy  when they have something to rail against and act indignant about.  People need to take responsibility  for what they expose themselves to.  If you don’t like it, the Federal government passed this new law  that requires all electronic devices to have a new button added…it’s called the OFF switch.
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Unformatted text preview: Ethics in advertising is a whole paper in itself. If you take a hard-line approach, no advertising is ethical. It all plays up the positive attributes of the product and ignores, down plays, or outright lies about the negative aspects. I don’t think that Burger King has done anything that every other company hasn’t done. So I would have to say that yes, Burger King’s advertising is no more unethical than anyone elses. 2. How did Burger King manage the negative publicity it received over the content of its Coq Roq Web site? Burger King did exactly what Shaggy, President Clinton, Janet Jackson, Oral Roberts, and Jim Bakker did…they lied! Blaming what was an obvious tactic to use sex to sell their product on a programming glitch. They employed the old maxim, “It’s easier to get forgiveness than permission”....
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This note was uploaded on 11/18/2011 for the course BUSINESS BA181 taught by Professor Variable during the Spring '11 term at Grantham.

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Having it their Way for a Change - Ethics in advertising is...

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