Life in the Technology Lane

Life in the Technology Lane - Life in the Technology Lane...

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Life in the Technology Lane Robert McGill BA 181 Foundations of Marketing 12 March 2011 Life in the Technology Lane
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1. Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he  said that the steep and sudden price change was simply part of “life in the technology lane.” What did  he mean? Beyond the simple exchange of money, what else might the price of such a product include? Steve Jobs meant that in the world of technology, where 6 months is the equivalent of a decade, products and  prices move quickly and without remorse.  This is something that many I-freaks are learning every day.  Take,  for instance, the IPad2 that was just released a few days ago.  People have spent almost $1000 on the old IPad  that has been out less than a year and it is already obsolete. The early adapter pays a premium for their new technology.  Not just in money, but in malfunctions and planned 
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This note was uploaded on 11/18/2011 for the course BUSINESS BA181 taught by Professor Variable during the Spring '11 term at Grantham.

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Life in the Technology Lane - Life in the Technology Lane...

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