They've got your bak

They've got your bak - Theyve Got Your Bak Robert McGill BA...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Theyve Got Your Bak Robert McGill BA 181 Foundations of Marketing 12 March 2011 Theyve Got Your Bak 1. Discuss how business relationships and strategic partnerships have helped to increase the value of CamelBaks products and the business itself. Camelbak has specifically courted relationships with the military, law enforcement, search and rescue, fire departments, etc. These entities are all in high-stress, demanding fields. All of the members are placed in extreme conditions for long periods of time, often in high temperatures. While the company saw a need and worked to fill that need, it also saw the unlimited revenue stream that it would tap into by establishing a long term sales relationship with Federal, State, and local governments. By establishing itself as THE company in the field of hydration and properly marketing its products to the...
View Full Document

Page1 / 2

They've got your bak - Theyve Got Your Bak Robert McGill BA...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online