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Unformatted text preview: Theyve Got Your Bak Robert McGill BA 181 Foundations of Marketing 12 March 2011 Theyve Got Your Bak 1. Discuss how business relationships and strategic partnerships have helped to increase the value of CamelBaks products and the business itself. Camelbak has specifically courted relationships with the military, law enforcement, search and rescue, fire departments, etc. These entities are all in high-stress, demanding fields. All of the members are placed in extreme conditions for long periods of time, often in high temperatures. While the company saw a need and worked to fill that need, it also saw the unlimited revenue stream that it would tap into by establishing a long term sales relationship with Federal, State, and local governments. By establishing itself as THE company in the field of hydration and properly marketing its products to the...
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- Spring '11